As the first proud Germanic dwarves arrived in England they were promptly re-named as the more humble "gnome".
The company just unveiled some redesigned models for back-to-school season, and they're all named 'Fit.
But the long-rumored divestment also marked a new beginning for its Germany parent which will be re-named Daimler.
Prime Minister Tony Blair re-named an existing centre in Peckham after Damilola one year on from his death.
BBC: NEWS | UK | England | London | Damilola's parents are honoured
Although the deal has not been confirmed, Manor are expected to be sponsored by Virgin, and be re-named Virgin F1.
If they're not named on the form, typically the money goes to your estate and the deferral ends within five years.
The Uefa sanctioned competition, which will be re-named The International Challenge Trophy, is due to get under way in November 2007.
BBC: SPORT | Football | Non League | Euro Trophy event to be expanded
The success of Nirvana and the "grunge" movement helped open the doors for hundreds of other "alternative" (as "college radio" was re-named) acts.
The plans, which are being put before the Rugby Football Union Council, call for National One to be cut to 12 teams and re-named 'the Championship'.
The family of a rising rally star, killed earlier this year, say they are honoured a Wales Rally GB trophy has been re-named in his memory.
BBC: Gareth Roberts: Wales Rally GB trophy named after driver
Phase one opened in April 2007 as part of the development of new housing in the Oatlands area and was officially re-named as New Rutherglen Road.
Germany-based financial firm Munich Re was named the greenest company in the world in the Global Green Rankings 2011 list with a green score of 83.6.
Without any competition, the newly re-named franchise sold only 223, 000 copies for PlayStation 3, PlayStation 2 and Xbox 360 in the U.S., according to The NPD Group.
FORBES: Video Game Industry Fails to Capitalize on March Madness
Roberts won the Croeso Trophy in 2008 with his driving partner Gwyndaf Evans, and Wales Rally GB said it was being re-named "in recognition of the respect that Gareth held within the motorsport community".
BBC: Gareth Roberts: Wales Rally GB trophy named after driver
It also highlights the promise of 70, 000 QNX apps in the re-named BlackBerry World, although we don't know how many of those are totally new, ported or perhaps cross-compatible with older QNX devices.
ENGADGET: Leaked BB 10 sales training manual reveals a few more specs, promises 70K apps at launch
Fleming has played 104 Tests and taken part in more limited-overs internationals as a captain than any other cricketer, guiding New Zealand to 98 wins in 218 games and victory in the 2000 ICC Knockout tournament, later re-named as the Champions Trophy.
Of course, the conceit of the AC series has always been that you're a modern man named Desmond Miles, a member of the ancient Assassin's Guild, and that you're experiencing your assassin lineage through a machine called the "Animus" in order to save the world.
Hours later, and we're stood outside the modestly named Hyatt Grand Champions Resort Hotel looking like pasty extras from a low-budget road movie.
The hen, named Liberty, was re-housed in time for the EU-wide ban on small, cramped cages.
They're led by a point guard named Trey Burke, who froze the Jayhawks in the close of regulation with a three-point shot he launched from somewhere in the Upper Peninsula.
But the fifth release from married duo Mates of State, Re-Arrange Us, is aptly named: It's not a radical departure nor a predictable bore, but a spunky career remix.
S.- If you're wondering why Apple hasn't been named for its similar iTunes Tagging feature... well, so are we.
In recent months, growing public anger over government inaction and its prosecution of a journalist who published those named has forced the authorities to re-examine the details of about 2, 000 Greek individuals and companies who had accounts in Switzerland and who may not have paid tax on all their income.
We're talking about an incumbent member of the cabinet named to the ticket.
"I think it probably should, if we're being completely correct, because it's named after the chap who funded Baker's Park just down the hill - because it's a view of his park, " one resident said.
Thus, the animals can be named and distinguished, and therefore identified when re-sighted.
Bush's re-election campaign and the Oregon Republican Party were also named in the complaint for allegedly participating in the effort.
We have just named it the best of show and we're hoping that it is something we'll see in the real world very soon.
"They're sleepers, " murmurs the Frenchman, who declines to be named or to state the nature of his business in Mali.
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