"I wanted to re-format festivals and break the mould, " he said.
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But then we kept reading the press release and realized that they're not exactly introducing a new format they're more or less co-opting SanDisk's TransFlash card standard.
When you're reading a straightforward sentence in a clear format, you're almost certainly relying on this neural highway.
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After all, zealots-aside, most people don't care what format they're actually watching.
The Sunday Herald, sister paper of the Glasgow-based daily, faced the worst figures of last year after it re-launched in a magazine format last January.
But does the average cinema-goer care or notice what format the film they're watching is in?
"We're thrilled that PopBox has licensed the RealD Format to enable its community to enjoy high-definition 3D content, " said Steve Shannon, EVP of Consumer Electronics at RealD.
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What we're going to be doing is we're going to be running it in a different format which will enable more people to join.
Overall, the first 3D broadcast from ESPN 3D is an exciting occasion for 3D fans and sports fans, and we're getting closer and closer to believing that the format actually has a chance at catching on in the home.
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For Surrey's Chris Schofield, however, the game's shortest format has provided him with the platform to re-establish international credentials after a seven-year gap.
If you need to change these colors later, make sure you're in Page Layout view, right-click the text, and select Format WordArt from the menu.
But you sacrifice a bit with 16:9 because they force traditional programming into a pillarbox format, with black bars on both sides--and if you're not careful, the bar pattern can burn itself into the screen.
And I think when you look at his movies -- even the format that he shoots it in -- you almost feel as if you're a voyeur watching, the picture almost develops.
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So, if you were hoping this machine would be as adept at playing back video files in any 'ol format you throw at it, like the x86 version of Windows is, you're bound for disappointment.
We're closing in on the century mark, and we'd like to hear from you about what format that magical episode should take, so let us know in the comments.
Of course, the new format will cost more to produce than your standard next-gen disc, and we're not quite sure this isn't all madness to begin with, but we suppose we'll have to play the game if we don't want to end up buying every title in triplicate.
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