Boring old utility companies that had been hoping to be re-rated by the stockmarket as exciting, new Internet firms may have their hopes dashed after all.
Lea Corinth, who is studying international business and Spanish at the University of Westminster uses the re-reading technique - rated by the researchers as being of little use.
More and more pressure is being put on the AAA-rated countries of the North to help the South, but in exchange they want southern Europe to re-engineer their economies - a painful process that challenges not just budgets but culture.