It is a certain type of slum that enables this re-positioning.

FORBES: The Global City And The Global Slum

In line with the recent re-positioning of Twitter as not a social network, but an information and content network, Trammell believes his own experience reflects how others are actually using the service these days.

FORBES: The Story Behind Twitter's First Video Ad: 1 Million Views In One Day

"We're not positioning ourselves as lower-priced, " says Paul LaViolette , group president cardiovascular at Boston Scientific.

FORBES: Boston Scientific Close On J&J's Heels With New Stent

Customers might pay a lot more, but "We're eager to provide the value--that's the positioning, " says owner Andre Balazs.

FORBES: Cheap Chic