"I wanted to re-format festivals and break the mould, " he said.

BBC: NEWS | Entertainment | Albarn group to headline Latitude

The Sunday Herald, sister paper of the Glasgow-based daily, faced the worst figures of last year after it re-launched in a magazine format last January.

BBC: Scottish newspaper sales plunge

But then we kept reading the press release and realized that they're not exactly introducing a new format they're more or less co-opting SanDisk's TransFlash card standard.

ENGADGET: Get ready for microSD. P.S. - It won't be so bad.

And I think when you look at his movies -- even the format that he shoots it in -- you almost feel as if you're a voyeur watching, the picture almost develops.

CNN: Tom Cruise: Life, love and the pursuit of good film work

For Surrey's Chris Schofield, however, the game's shortest format has provided him with the platform to re-establish international credentials after a seven-year gap.

BBC: Schofield back on right track

But does the average cinema-goer care or notice what format the film they're watching is in?

BBC: Side By Side: Keanu Reeves examines the future of film

If you need to change these colors later, make sure you're in Page Layout view, right-click the text, and select Format WordArt from the menu.

CNN: Align those graphics automatically in Word 97

After all, zealots-aside, most people don't care what format they're actually watching.

ENGADGET: The Clicker: Dear Microsoft, "help me help you."

"We're thrilled that PopBox has licensed the RealD Format to enable its community to enjoy high-definition 3D content, " said Steve Shannon, EVP of Consumer Electronics at RealD.

ENGADGET: PopBox licenses RealD's side by side frame compatible 3D format

But you sacrifice a bit with 16:9 because they force traditional programming into a pillarbox format, with black bars on both sides--and if you're not careful, the bar pattern can burn itself into the screen.

FORBES: The Big Picture