We tested three strategies for stopping a rumor: outright denial, re-association and questioning confidence.
Of course, re-association might not always be possible for a brand as there may not be an upside that can be easily paired with a rumor.
The second strategy, re-association, was pioneered two decades ago by Kellogg faculty who, recognizing the problems with denial, suggested it was sometimes easier to introduce an upside to a rumor.
The problems started in 2001, when doctors at the Cleveland Clinic, including Steven Nissen and Eric Topol, , published a study in the Journal of the American Medical Association re-analyzing existing data.
Until recently it seemed obvious that David Beasley, chairman of the Republican Governors Association, would be re-elected for a second term as governor of the state.
ECONOMIST: How one of the South��s diminished Democrats hopes to hold on
Faced with mounting pressure from the world powers over its controversial nuclear program, Iran said last month that it was ready to re-engage with the International Atomic Energy Association, the U.N. nuclear watchdog.
Walker re-opened just last month as part of an association of five charter schools in New Orleans' Algiers sections.
Miss Ashbrook, who is chairwoman of the Ramblers' Association, led the campaign to re-open the 140-year-old right of way, which had been blocked for more than a decade.
The re-charger will consume 50% less stand-by energy than today's models, the GSM Association (GSMA), an umbrella group for the industry, said.
The results, published in the prestigious Journal of the American Medical Association, are not new but a re-analysis of the data that was used to get the medicine, Natrecor, approved by the U.S. Food and Drug Administration.
"We are very pleased that today's Treasury announcement identifies college provision as one of the few areas where savings are being re-invested, " said Martin Doel, chief executive of the Association of Colleges.
But this "re-regulation" is not the way to stoke competition, says the American Association of Railroads, whose members include Amtrak and the four major freight lines, CSX, BNSF Railway, Norfolk Southern and Union Pacific.
But this "re-regulation" is not the way to stoke competition, says the American Association of Railroads, whose members include Amtrak and the four major freight lines, CSX (nyse: CSX - news - people ), BNSF Railway, Norfolk Southern and Union Pacific (nyse: UNP - news - people ).
The automatic association of Democrats with profligacy has been broken, and it may not re-emerge for a while.
"They're not light at all, " says David Pitman, secretary of the J-Class Association.
Rather, they'll be put right back to work in the hopes that they "take a bite out of movie piracy in the Big Apple, " according to the Motion Picture Association's Edward Neurbronner -- that is, when they're not busy putting on little, um, dog-and-pony shows at local events.
ENGADGET: DVD-sniffing dogs awarded medals, returning to NYC
While secondary schools re-style their catering facilities to take on the high street burger bars, the Local Authority Caterers Association predicts a more healthy, organic future for primary school canteens.
In 2012, sociologist Loren Marks conducted a detailed re-analysis of 59 studies of parenting by gays and lesbians that were cited by the American Psychological Association in a 2005 publication.
WSJ: Nelson Lund: A Social Experiment Without Science Behind It
And if you're a woman, you're twice as likely to be suffering from a good bit that of worrywart-ness, says the Anxiety Disorders Association of America.
应用推荐