In 2004, the first year RC2 worked with a group of consumers, they vetted 25 new products.

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RC2 also sent disposable cameras, asking the women to take and send pictures of their children playing with the toys.

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They also bailed on toy maker RC2 and satellite communications company Globalstar.

FORBES: Magazine Article

"In the old days--a couple of years ago--we would have built this before we tested it, " says RC2 Chief Executive Curtis W. Stoelting.

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The recall follows another high-profile move from toy maker RC2 Corp.

NPR: Big Bird, Elmo Hit in Latest 'Made in China' Recall

This year women like 34-year-old Nidhi Tandon of East Brunswick, New Jersey will help RC2 make as many as 250 decisions about toys and retail programs.

FORBES: Have It Your Way

Brand-tracking software and consultancy firm MarkMonitor set out to track down the Web sales of four toy brands that have been recalled in recent months by toy makers Mattel and RC2.

FORBES: Magazine Article

Toymaker RC2 Corp. took a different approach.

FORBES: Magazine Article

Brand-tracking software and consultancy firm MarkMonitor set out to track down the Web sales of four toy brands that have been recalled in recent months by toy makers Mattel (nyse: MAT - news - people ) and RC2.

FORBES: Toxic Toys On The Web