Last month, Sony released a new firmware update for its PlayStation 3 console, which included support for 3-D Blu-ray movie playback.
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In addition to the titles displayed in the endcap, the Blu-ray movie selection is 23 wide by 5 high compared to the HD DVD's of 15 wide and 5 high (picture after the break).
This added bonus alone makes this 3D TV worth the price of purchase, plus gamers can watch and 3D Blu-ray movie on their PlayStation 3, which automatically upgrades to a 3D Blu-ray player via a free firmware download.
We're not sure what you'd be doing with a Blu-ray movie on this WXGA LCD, and there don't seem to be any HD outputs for slapping video onto a big screen, but we like the chutzpah all the same.
For instance, the new 3:1 sales figure being touted by the Blu-ray Disc Association in regards to Blu-ray to HD DVD sales is claimed by Wynendaele to be artificially inflated by free Blu-ray movie vouchers being redeemed by PlayStation 3 owners.
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Nearly everything you watch will need to be upconverted (until you get a Blu-ray movie player or wait until HD-DVD players add support for output at that resolution), so take a look at the TV while it is displaying content from the source and type you will likely be watching most to see how it handles it.
Shows how the X-ray for Movie feature works.
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In a room off to the side, a DVD and Blu Ray of the movie are on display and behind-the-scenes extras play on a loop.
Manufacturers and retailers want to speed the mass adoption of Blu-ray before digital-movie downloads and video on demand overtake movie disc sales and rentals -- a looming development that already may be damping sales.
Our vision is to make X-Ray available on every movie and TV show-we're excited to make another big step forward today, and we are working hard to add X-Ray to more TV shows and movies in the future.
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Joe Flacco was having a Joe Montana kind of day at quarterback, Michael Oher was throwing blocks the way Sandra Bullock taught him to in that movie, Ray Rice ran hard and Ray Lewis apparently made a lot of tackles, because those TV guys kept talking and talking and talking about Ray Lewis, even though I didn't actually see him make tackles.
Blu-ray does upscale the DVD movie experience.
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Walt Disney ( DIS - news - people ) and Pixar animation head John Lassetter to testify about how Sony's Blu-ray discs improve the at-home movie-watching experience.
For example, users can switch from a favorite HD movie on a Blu-ray player to the computer, viewable on the HDTV, to quickly send an email and then return to the film.
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He says the capability of Blu-Ray affected every decision they made in the movie.
But as of last month, only 4% of U.S. movie disc sales were Blu-ray, according to Nielsen VideoScan.
The last movie by the Bengali filmmaker Satyajit Ray is a modest picture, a graceful domestic comedy made in a serene, leisurely classical style.
However, Universal will have new installments in the "Hulk" and "Mummy" series, headed for HD DVD only, while Disney has a new "Narnia" movie, exclusive to Blu-ray.
Pause a movie, and the X-Ray popup will show you additional movies the actors have starred in, allowing you to add them to your watch list or wishlist instantly.
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In his latest movie, Transcendent Man, Ray Kurzweil foresees that nanobots will soon inhabit our bodies, help us keep track of our conditions and treat us accordingly and automatically (a phenomenon referred to as Singularity).
But, according to this weeks Nielsen VideoScan numbers, courtesy of Home Media Magazine, Blu-ray took the lion's share of the HD movie sales again this week with a 71% to 29% split (2.45:1).
ENGADGET: Nielsen VideoScan High-Def market share for week ending November 4th, 2007
And Sure enough, they had a Blu-ray endcap with player, as well as a much larger movie selection than we've seen at any other Target.
Six months ago, Amazon and IMDb introduced "X-Ray for Movies, " a new feature that revolutionized the movie viewing experience by bringing the power of IMDb directly to movies on Kindle Fire HD.
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"For fans who can't wait, the Blu-ray release in September will deliver an awesome ride with the movie in stunning 1080p high definition and a 7.1 Dolby TrueHD soundtrack that was personally overseen by our phenomenal supervising sound mixer just for the Blu-ray, " said director Michael Bay.
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There is no doubt that in the long run distributed media is dead and we will live in an on demand world, but this is futher proof that we are still a few year off until the downloaded HD Movie experience can equal HD DVD or Blu-ray.
Plus, supporters of the Blu-ray technology have had an edge so far in brokering deals with movie studios for exclusive distribution of titles.
So when you watch the movie closely again, or freeze frame that Blu-ray, those are Valve video game creatures in the underground world of the film.
With the mind-blowing horror movie The Cabin in the Woods now on Blu-ray and DVD from Lionsgate Home Entertainment, new details are emerging about the making of the film.
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