That could be a significant energy saving which may or may not over ride that higher raw materials cost.
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But start with this underlying fact: the cost of the raw materials alone necessary to make the battery is higher than the cost of gasoline.
And when sterling falls, as it has done, the cost of raw materials and overseas-manufactured components rises.
In 2012, the company expects the cost of raw materials to increase by 5%.
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Much of that can be blamed on domestic demand for imported goods and higher cost of raw materials, like iron ore.
The company said the rising cost of raw materials had also hit profits and led to it increasing the prices it charged.
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Separately, Britvic, Britain's second-biggest soft drinks maker after Coca Cola, warned of tough trading conditions in the soft drinks market, largely because of the rising cost of raw materials.
One problem facing the company, whose other brands include Sprite, Fanta, Dasani and Minute Maid, is another rise in the cost of raw materials, including sweeteners, juices, metals and plastic.
In a statement, Ortak said it had carried out an "exhaustive review of the business", which had come under pressure from the recession and the rising cost of raw materials.
Despite continued sluggishness in major markets and a rise in the cost of raw materials, the company will continue to efficiently allocate resources and develop differentiated products such as the Blast Chiller refrigerator.
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Margins are being squeezed as the cost of fuels and raw materials surges.
He also thinks the company and its rivals should benefit significantly from being able to pass on the increasing cost of rubber and other raw materials because their prices were, in fact, stabilizing.
For the past decade, Beijing has been shaping its foreign policy around securing long-term low-cost supplies of oil and other raw materials that it needs to sustain its economic development.
So the cost of trade continues to fall, and that lowers the effective cost of everything that's traded: raw materials, labor, durable assets, consumer goods, capital, commodities and money itself.
Its purchases of foreign assets keep the cost of capital down and its appetite for raw materials keeps their price up, to the benefit of commodity producers wherever they sell their wares.
In every market--and at every step from suppliers of raw materials to consumers of finished goods--faster, cheaper communication lowers the cost of producing and consuming.
Respondents also suggested that cost burdens rose again in Scotland as a result of higher fuel, labour and raw materials costs.
However it has been limited by subsidy reforms which have increased the cost of fuel and electricity, as well as by shortages of increasingly-expensive raw materials.
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