Rational control, on the other hand, involves systems regulated primarily by mechanisms, rules, and algorithms.
Nor is big data the same as the rational control mechanisms that big data quantifies.
But when feelings bubble up and over, especially romantic feelings, then, well, illusions of rational control over emotions must be protected.
Systems of rational control are permeating the networks that define our everyday consumption of technology, whether by smart phones or smart cars.
Yet the simultaneous emergence of big data and the shift back to rational control cannot be taken as one causing the other.
Attentive perseverance is a more than adequate replacement for the illusion of complete rational control while we swim through the infinite depths of the unconscious.
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The Internet of Things represents rational control on an unprecedented scale.
Traditional blue-collar labor is often associated with rational control, along with modern high-reliability organizations, such as military, public safety, nuclear energy production, and oil platform operations.
Barley and Kunda established 1980 as the approximate time when the most recent longwave of normative control began, making us due for a shift back to rational control.
The goal of modern liberalism was the rational state, a state that completed the long-standing attempt at the rational control of nature and human life that began with Machiavelli and culminated with Hegel.
Information, communications, and networking technologies have all facilitated substantial advances in rational control mechanisms such as monitoring and command-and-control, while creating a hierarchy of expertise that requires deference to the more technologically sophisticated.
In their classic paper published in 1992, sociologists Stephen Barley and Gideon Kunda demonstrated that management ideology has oscillated between normative and rational control for over a century, in phases of approximately 30 years.
The debate over rational gun control legislation is an opportunity for them to engage in a productive manner to make this nation safer.
Allowing the sequester to take effect is different from a rational approach to getting the federal deficit under control.
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One way to control water usage would be a rational pricing policy.
Because Medicare is now fully government funded and has no balancing of costs versus benefits for treatments, it seems rational to consider a different approach empowering users to help control costs.
We see this notion everywhere: that companies grow primarily because of precise control, zero-sum competition, and the rational primacy of cold-hearted spreadsheets.
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In any rational industry, it would be unimaginable that one company would acquire another without properly assuming control.
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