Budde says that if his group agrees to go ahead, it will have guidelines and procedures in place by September on how to win the coveted N rating.

CNN: The Press Muzzles Itself

The Internet Content Coalition, co-founded by msnbc general manager Jim Kinsella, proposed a "news exemption" work-around: it would give news sites an N rating, which would keep them above the ratings fray.

CNN: The Press Muzzles Itself