• However, most tools will use the marginal rate of your highest tax bracket rather than your effective tax rate.

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  • So what they're measuring is, is how effective are these ads over a one-week period, which means something to the advertising agency, and certainly you want to be effective rather than ineffective, but it means very little to how the movie will eventually do or even profitability.

    NPR: Slate's Hollywood Economics: Bogus Box Office Numbers

  • Builders typically install relatively cheap, attractive appliances (rather than the most cost-effective ones) because they think home buyers lack the foresight or expertise to do the math.

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  • "I have been looking at how we can be more cost effective and rather than spend that much on cones, I would much rather give that to front-line policing, " he said.

    BBC: Cones have been disappearing over the summer

  • Taking the time to remind yourself (or, if you are the applicant, remind your interviewer) that creativity is essential to effective leadership rather than at odds with it, is the key to making sure your company has the very best people behind the wheel.

    FORBES: Why Creative People Are Kept Out of the Driver's Seat

  • AirView now works with your finger, rather than a pen, and is effective right from the lock screen.

    ENGADGET

  • Good as she thought her foundation was, Orr didn't think its style of waiting for grant proposals rather than seeking novel ones was particularly effective.

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  • Still, think of all the good I could have done in the world as an efficient and effective conflict resolver rather than an all or nothing, win-lose, my way or the highway, litigator.

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  • "The purpose of such a forum would be to stimulate a public debate about the need for national standards that promote effective learning, rather than those which lead only to hot housing for tests and exams, " said Mr Moore.

    BBC: 'Targets to blame for unruly pupils'

  • The answer is this: Effective professionals, rather than focusing on building skills to recognize patterns and take action, will need to focus on designing the curricula, to direct which patterns computers should learn and to what end their actions should serve.

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  • While the signatories are certainly free to oppose the Administration's positions, their differences seem to be with a man twice elected by the American people to design and execute security policies, rather than with one of his most effective and articulate officials in advancing those policies.

    CENTERFORSECURITYPOLICY: Security experts urge Bolton confirmation

  • Dr Jon Tobias, a consultant senior lecturer in the rheumatology department at Bristol Royal Infirmary and advisor to the National Osteoporosis Society, said a drug that could stimulate bone growth, rather than simply arrest deterioration, should be more effective at preventing fractures.

    BBC: Cholesterol drugs 'treat osteoporosis'

  • The screenplay, by Seth Bass and Jonathan Tolins, based on a novel by David Gerrold, offers heartwarming, tearjerking, stand-up-and-cheer moments that only a golem could resist, but Meyjes never conjures a world, inner or outer, so the result is just a string of effective scenes, an illustrated script rather than an experience.

    NEWYORKER: Martian Child

  • Whatever their merits, however, a tax that targets beneficiaries, rather than the estate of the donor, would be more effective.

    ECONOMIST: How to improve an unpopular tax

  • Abundant supplies of low cost energy rather than restricted supplies of high cost energy would replace another, effective, crippling tax increase with an effective pro-growth tax cut.

    FORBES: For The Republicans There's An Opportunity At The Fiscal Cliff

  • Studies of technology-supported weight loss interventions indicate that digital tools are more effective and acceptable to participants when they supplement rather than replace contact with human interventionists.

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  • But this general belief that we must always have a manufacturing base is rather more evidence of the distinctly effective propaganda from that quarter than a description of any economic reality.

    FORBES: Where Chris Anderson Goes Wrong

  • He also invokes the experience of Yugoslavia to explain that in pursuing peace it is more effective for America to be involved directly in negotiations rather than leave parties to sort things out: a hint that America may not shy from squeezing its Israeli ally.

    ECONOMIST: America's new diplomacy

  • Also, Larkin believes that awards are more effective when they recognize good behavior in the past, rather than behavior going forward.

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  • However, clear concise ECB rhetoric can be just as effective, easily preparing money markets for a rate change rather than the action itself.

    FORBES: Eurozone Economy Keeps the House Divided

  • If that is true, then certain drugs designed to affect the immune system might be more effective if delivered as small doses at different times, rather than as a single, continuous dose.

    ECONOMIST: Better living through chaos

  • Effective leaders, it would seem, should provide order, rather than tossing it out the window.

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  • She said it appeared that these drugs were more effective for patients suffering from acute attacks of multiple sclerosis, rather than those whose condition was growing gradually worse.

    BBC: MS 'may be four different diseases'

  • But it was an effective part of the struggle for victory because it had become an offensive, rather than a defensive, agency.

    CENTERFORSECURITYPOLICY: Center For Security Policy

  • Effective leaders apply focus to a limited number of highest and best use activities rather than to continually shift gears between multiple initiatives.

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  • The most effective way to accomplish that goal is to focus on a mutually profitable future rather than a contentious and unproductive past.

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  • It's cost-effective because the design and concept development are all done at one time, rather than as separate processes for Gap and GapMaternity.

    FORBES: Expectant Retailers Bet On Mothers-To-Be

  • But you can lead organic, new, effective approaches to innovation in large systems by focusing on how you mix, rather than what goes in.

    FORBES: Who Will Be The Next Iron Chef Of Innovation?

  • It is rather twofold: the effective tax rates paid by recipients of US corporate dividends will be higher than those paid on other forms of income.

    FORBES: Obama's Budget Raises Dividend Taxes to 39.6%: This is Not a Good Idea

  • Research may lead to the development of more affordable treatments, but the most effective way to do so is to test the new therapy against a placebo rather than against existing (but locally unavailable) therapy.

    CNN: Placebos: Deceptive benefits

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