The Bush and Kerry camps have set up rapid response teams to spin the debates over the Web as they happen and in the media frenzy afterward.

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This year, I recommend a five-year commitment in this new system so that we can provide that training for all Americans who lose their jobs, and rapid response teams to help towns where factories have closed.

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The firm started out just providing guards but has branched out into alarm systems, rapid-response teams, CCTV and undercover investigations.

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Responding much like the Republicans did during the Democratic convention in Boston, Democrats have rapid-response teams -- which they're calling "truth squads" -- in New York to address the media all week long.

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Media executives are cautious about reintroducing any antipiracy legislation this year after last week's debacle, but when they do they say it will require a larger lobbying push, from grass-roots operations to rapid-response teams.

WSJ: The Web's Growing Muscle