Some Western consumer-goods firms that are also-rans at home do surprisingly well in China.
It is a tour de force, whereas the others, Mr DiCaprio excepted, seem also-rans.
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Moreover, some of the also-rans can expect to become ministers in a new president's government.
The smartphone market is often described in terms of Apple versus Samsung versus the also-rans.
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"Out of 10 companies, you might have one or two lemons and four or five also-rans, " Cheah says.
And if they had just been a bunch of also-rans all year, then they would not deserve any sympathy.
As a result, the market overprices the supposed winners and underprices the also-rans.
Many of the YouTube also-rans thought the larger site's purchase would increase their value in the eyes of potential acquirers.
As Five Guys and other quality burger upstarts expand, that may further weaken the position of the old-time burger also-rans.
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Lin's ability to push the ball and distribute has brought new confidence to roster also-rans like Jared Jeffries and Steve Novak.
It is now a four-horse affair, with a long trail of also-rans.
And certainly it gives the also-rans a chance to influence the front-runners.
When one of the judges plucked his entry out of the pile of also-rans, he was as astonished, and unprepared, as everyone else.
This is benchmark for most tech hardware players who are also-rans.
Apple is now ascendant, and the demonstration in that room in Palo Alto has come to symbolize the vision and ruthlessness that separate true innovators from also-rans.
The winners in the 2012 Olympic Games in London have a light, calm, and clear look about them, while the also-rans seem to be grinding and pushing.
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Happily, it doesn't follow that SFB's women qualify as also-rans.
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Granted, few runners have won the race on this particular stretch of the road, but several definitive surges on First Avenue have helped separate marathon champions from also-rans (literally).
As late as 2000 the Lib Dems had been seen as also-rans Sheffield with a handful of seats in a city Labour had ruled virtually uninterrupted since the 1930s.
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MPs to find a new Conservative leader, but the runner-up, William Hague , was tipped to beat him by gathering support from also-rans on the right of the party.
Dredge, Dodd, Price and co are mere also-rans at any other event, but at the Celtic Manor they are billed as some of the star attractions, without a world ranking to match.
It hasn't been all glimmer and glam for RCA of late, with the ancient consumer electronics brand lagging behind innovators in the field, being mostly relegated to cheap also-rans.
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Otherwise, the CES show floor is absolutely littered with electronic ink also-rans, hybrids, and new screen technologies looking to knock-off the incumbent Kindle, underlying E Ink technology, and Amazon juggernaut.
Williams admits his Six Nations disappointment with Wales - when Gatland's men went from all-conquering team to also-rans - makes him doubly determined to succeed for the Blues this season.
You can see how hard it must be for the government customer to sort out proficient players from also-rans in the military electronics space by perusing the annual reports of companies.
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The Knicks roster will be filled with also-rans like Bill Walker, Andy Rautins and Renaldo Balkman and carry the same stench that last year's team did: superstars illogically paired with fringe NBA players.
However, one of the also-rans of 1991, number-nineteen ranked contractor Boeing, went on to become second only to Lockheed Martin in the scale of its military business thanks to a series of acquisitions.
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All this has paid off: Venezuela's football team, long embarrassing also-rans in South America, has become competitive, and the country has won many more medals at the two latest Pan-American games than in the past.
MPs on a cabinet committee and vague promises of a referendum, some day, on proportional representation, the reform which Lib Dems see fondly as a way to escape their fate as the also-rans of British politics.
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