Most people tend to renew their subscription on line rather than buying new software, and that makes Kaspersky rank around No. 4 in the worldwide IT security space.
It's a photo taken in 1972 of a Philip Morris office space, all white and empty but for rank-and-file black telephones on the floor hooked up to outlet poles as if on IV support.
Google doesn't charge for any of these services, and few of them rank number one or two or even three in their categories, but they expand Google's inventory of advertising space.