Naturally, viewed in isolation, calling out the smoking in Rango may seem like overkill.
Despite its lack of 3-D, lack of a known animation studio and ornate animation Rango should top the box office this weekend.
Kung Fu Panda 2 was recognised in the animated film category, along with A Cat In Paris, Chico And Rita, Puss In Boots and Rango.
Tilting the screen back to about 40 degrees caused a bit of color distortion, but it didn't really prove too problematic when watching the Rango trailer with the X120e on our lap.
Back in September, when we named Johnny Depp the highest paid actor in Hollywood, I wrote that his most intriguing upcoming film was the animated Rango about a domesticated chameleon who winds up in the desert town of Dirt.
Moreover, while Paramount has decided to make a go of it with their own animated content (such as the Oscar-winning Rango from two years ago), Warner Bros. could have frankly used a powerhouse animation slate as they have mostly failed to capitalize on big-screen variations of their various DC Comics television franchises or The Looney Tunes.
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The Prime Instant Video library now features more than 36, 000 movies and TV episodes including fan-favorite shows such as Downton Abbey, Fringe, and The West Wing and blockbuster movies including Mission Impossible: Ghost Protocol, Rango and Transformers: Dark of the Moon, for Amazon Prime members to stream, commercial free at no additional cost on Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other devices.
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