The manual shows that GSK's net profit margin is in the same range as that of General Electric, Coca-Cola and Weight Watchers (see story, p. 86).

FORBES: Spin Doctors

Lest anything slip through, every HCA site displays posters and literature beseeching employees to report a sweeping range of infractions to a supervisor or to call the 24-hour ethics hotline (see box, p. 68).

FORBES: Companies, People, Ideas