Econ is said to deliver up to 17% improvement in range over Normal, while Sport costs 10%.

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But by August 5, management had apparently lost confidence in even that meager improvement, adjusting the projection to a range of 3-to-4% growth.

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The improvement in sales is attributed to the introduction of a new catalogue, which increased the range of goods in each store by 30%.

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We believe that this is a result of a general improvement in the overall advertising market as larger companies regain sufficient advertising budgets to target a broader range of audiences.

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