Wary of scaring off our entire readership, we sent the personalized copies of Wired to some randomly selected subscribers rather than all of them, as well as to a few people we know with some media influence.

FORBES: Wired UK Tries To Creep Out Readers With Invasive Personalized Covers

But others are randomly generated, and are against the law if no consent has been given to allow such messages to be sent.

BBC: Ministers urged to tackle nuisance texts and cold calls