First, we avoid selection bias by randomizing whether and to whom influence-mediating messages are sent.

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By randomizing patients, almost all factors (known or unknown) that might influence the outcome are present in equal proportions in the various treatment groups.

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Last year Apple upped its game another notch, randomizing the location of code in memory so that hackers can't even locate commands to hijack them.

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These randomizing tools were first made of sheep knuckle bones.

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Translation, if one were to start with a pre-trial null hypothesis probability of 50% (reflecting equipoise, an ethical prerequisite for randomizing patients), the post-trial null hypothesis probability would still be 9%, which is not sufficient to change my practice.

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Randomizing who receives the message does not determine an influencers ability to change behavior (which is why they had a low conversion rate), it may only show how susceptible the recipient is to a message from a random person (e.g. like traditional advertising).

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While technologies such as Solidcore (just acquired by McAfee) can be installed to make a Windows machine impervious to attack via essentially randomizing memory and system call registries and other randomizing in the network can add to the investment at attacker must make to be successful, there is one area that is ripe for exploration.

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