Wilson, best known for his role as the aggressively clueless Dwight Schrute on TV's "The Office, " began his talk with random slides ("Here's a baby monkey riding a boar"), gags about the early days of the Internet and jokes about his postings on Twitter, where he has almost 3 million followers.

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Instead of the usual rounds of talk shows and bookstore tours utilized by most publishers to promote a book, Jay-Z, Random House and ad agency Droga5 created a unique, innovative and interactive game to spread the word about this recent bestseller.

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