At the conclusion of his presentation, Rohrer gave the USB drive to a random person in the front row.

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But even today if you were to ask a random person to name someone who works in PR, who would they say?

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If I gave you a choice of Barack Obama or a random person snatched off the street of lower Manhattan, who would you choose to make these investment choices?

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Randomizing who receives the message does not determine an influencers ability to change behavior (which is why they had a low conversion rate), it may only show how susceptible the recipient is to a message from a random person (e.g. like traditional advertising).

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"You know, there's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the U.K. and tells me the story about how it's the coolest product they've ever brought home, you know, in their lives, " Jobs said at the All Things Digital conference in 2010.

CNN: Mark Milian,

An electronic eye can read random patterns in a person's iris.

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Arno Haslinger himself will be attending the previews this weekend, and one person will be chosen at random to receive a signed copy of Heuer Chronographs, if they RSVP here.

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The virus infects the Symbian OS found on Nokia Series 60 handsets and affects the phone directory software, selecting one directory profile at random and sending a copy of itself to that person.

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