The experiment involved the random manipulation of influence-mediating messages sent from a commercial Facebook application that lets users share information and opinions about movies, actors, directors, and the film industry.

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She actually discovered the enzyme, telomerase, while making a random, small change in her experiment.

CNN: A day in the 'normal' life of a Nobel Prize winner

They asked 121 psychology students who had volunteered for the experiment to watch a silent video of a woman being interviewed that had random words appearing in bold black letters every ten seconds along the perimeter of the video.

ECONOMIST: Do not think on an empty stomach