Setting an example of grief and mourning for children is crucial to their development, Rando said.

CNN: Guiding children through grief and loss

This teaches compassion and positive action as a step in grieving, Rando said.

CNN: Guiding children through grief and loss

She and Stanford neurology professor Thomas Rando have gathered 100 professors of economics, medicine, management and engineering to collaborate at the center.

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Modeling productive behavior for kids in the face of grief is one way to help them understand it's a part of life, according to Rando.

CNN: Guiding children through grief and loss

Though it also uses celebrity endorsements like Blake Griffin, Rajon Rando, Reggie Bush, it has yet to develop or identify one product line with a celebrity.

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As the name suggests, cell phone novels are written entirely on handsets and posted on sites like Maho no i-rando (Magic Island), the first and largest mobile novel portal in Japan.

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"We're outraged by what has happened, which is an appropriate reaction, " Rando said, but when children witness the devolution of dialogue into aggression and vitriol, it can cause even more damage.

CNN: Guiding children through grief and loss

John Rando will direct.

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