Tichy, who ran GE's Crotonville Management Center and now teaches at the University of Michigan Business School.

FORBES: The Jack Factor

Hogan, who ran ge's health care business, arrived at a sticky time.

FORBES: Magazine Article

Before starting my firm (a life-long dream), I ran marketing for GE Capital, Schroders, Scudder, Citicorp Investment Bank and Columbia Business School.

FORBES: 3. An Uncanny Ability to Improvise

Several years ago, CBS ordered up Ed, a quirky drama created by David Letterman's Worldwide Pants production company, but ended up passing on it and handing the show over to General Electric 's (nyse: GE - news - people ) NBC, where it ran for four seasons.

FORBES: Pilots That Crash