Well, until Dow Jones ran a headline that the computers latched onto in a big way, that is.

FORBES: New Wall Street Term for 2011: De-Risking

Dow merged with a company whose subsidiary ran the Bhopal pesticide plant - the site of one of the world's worst industrial disasters in 1984.

BBC: Culture questions; Commons questions

Dow Jones over the course of two years ran two or three stories about Florida public pension trustees beginning to ask questions regarding their consultants.

FORBES: The Long Overdue Florida Public Pension Clean-Up (November 21, 2007 )

Les Hinton, who ran News International before her and most recently was the head of Dow Jones, resigned on Friday.

FORBES: Could Murdoch Himself Be on the Way Out?

In 1999, Dow merged with the Union Carbide Corporation, whose subsidiary Union Carbide India ran the Bhopal pesticide plant - the site of one of the world's worst industrial disasters in December 1984.

BBC: London 2012: How does Dow Chemical gain from Olympics?

In 1999, Dow merged with the Union Carbide Corporation, whose subsidiary Union Carbide India, ran the Bhopal pesticide plant - the site of one of the world's worst industrial disasters, in which thousands of people died in the previous decade.

BBC: London 2012: Chemical company Dow funds stadium wrap

In 1999, Dow merged with the Union Carbide Corporation, whose subsidiary Union Carbide India, ran the Bhopal pesticide plant - the site of one of the world's worst industrial disasters which had led to the death of thousands of people in the previous decade.

BBC: A computer generated image of how the wrap will look

Closer to home, KMV ran a what-if scenario recently, plugging in a one-day 25% plunge in the Dow.

FORBES: Default-risk bookies

For the U.S., KMV ran a what-if scenario recently, plugging in a one- day 25% plunge in the Dow.

FORBES: Default-risk bookies