Chrysler hurried an overhauled version of its Ram truck into the market last year, and Ford plans a new version of the industry-bestselling F-150 next year.
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Nixon was pulled over just after midnight Saturday after another driver called police to report a Dodge Ram truck weaving all over the road, according to an incident report from the Cherokee County Sheriff's Office.
The Dodge Ram pickup truck was by far the most popular model, with 12, 197 deliveries, up 22%.
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Chrysler Group reintroduced the Hemi in its Dodge Ram pickup truck last year.
Last week, police in Mexicali found a cannon made from a large tube in the back of an abandoned Dodge Ram pickup truck, said spokesman Edgar Lopez.
The Big Three found growth in different niches, though, with GM seeing heightened demand for crossovers such as the Chevrolet Equinox, while Chrysler grew truck sales with the Ram pick-up truck, and finally Ford, capitalizing on retail car sales as gas-price sensitive consumers go for higher mileage with the Ford Focus and Fiesta.
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The Cadillac ATS won for Car of the Year and the Ram 1500 for Truck of the year.
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And, along the way, this ad managed to position the 2013 Ram 1500 pickup truck as the preferred vehicle of a treasured and fast-disappearing way of life.
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Just as an uptick in the housing market has joined the stubborn general automotive recovery in renewing hopes for the U.S. pickup-truck market, Chrysler is introducing a vastly overhauled version of its mainstay Ram 1500 model this month, also just in time for what is annually the strongest season for truck sales.
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The Dodge Ram is another practical name given that it is a work truck.
An all-new version of the Ram 1500 full-size pickup helps create some excitement in an otherwise quiet truck segment for 2013.
Finally, at the top of Ram Man Mountain, is the Longhorn, which is essentially the boss's truck, a luxury executive pickup.
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