Its "rainbow run", like the Olympics' torch relay, carries a rainbow flag through many of the games' participating cities.

BBC: The Gay Games VIII in Cologne, Germany

It is believed it will be the first time the rainbow flag, a symbol of gay pride, has been displayed in the Isle of Man.

BBC: Isle of Man homophobia 'still a problem'

"The rainbow flag is an international symbol of pride and we wanted the town filled with rainbow flags, " said Michelle Savage, secretary of the pride collective.

BBC: Norfolk - Norwich's first gay pride event

Last August, a group of LBGTQ gamers created a Kickstarter project to fund a gaming convention for people of all colors on the rainbow flag and their allies.

FORBES: GaymerConnect (formerly GaymerCon) Turns To Kickstarter To Fund Documentary

Thousands of indigenous people arrived in the capital on Thursday carrying a giant rainbow flag, having marched for two weeks from the Amazon rainforest town of El Pangui.

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