Out of the 65 brands analyzed, the top 10 most-searched luxury watch brands (Omega, Rolex, Longines, Cartier, Rado, Patek Philippe, Vacheron Constantin, IWC, Piaget, Chanel) represent nearly 80 percent of the search market, according to the survey.

FORBES: China's Appetite for Luxury Watches Remains Strong

After donning his Rado D-Star Automatic Chronograph, Murray managed not to tick off his sponsor and sported the watch while lifting up his trophy in victory for the cameras.

FORBES: Tennis Champ Andy Murray Loses Watch In Moment Of Victory