He delivers weekly radioaddresses to huge national audiences (radio has a much higher penetration than TV in the country), using his personal popularity to explain painful policies such as globalization.
Seidler, now 73, was a college student when he first decided to write about how King George VI overcame his stutter to lead Britain through World War II with inspiring radioaddresses.
Franklin Roosevelt's fireside addresses -- although there were no televisions at the time, these radio talks were effective in boosting the country's confidence.