This is comparable to a higher end off -the-rack steel bike, and less expensive than buying a stock steel frame from a prestigious Italian manufacturer like Colnago and building it up.

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With only 113 Rack stores today, expansion has really just begun and I estimate the there could be more than 400 Rack stores in the United States by the end of the decade.

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Dell's existing service business is at the low end, little more than extended-warranty tune-ups and installing such off-the-rack systems as Microsoft's Outlook Express e-mail software.

FORBES: Magazine Article