Nelson Piquet Jr, who was charged with driving the R29, struggled to offer further insight.

BBC: F1 teams face testing times

Though transactions takes place on R29 Shops, items will drop ship directly from the respective vendors and Refinery29 takes a cut.

FORBES: Inside Refinery29's Effort to Turn Content Into E-Commerce

The Spaniard was speaking at the launch of Renault's R29 car in which he will battle for a third drivers' title.

BBC: Alonso upbeat over Renault hopes

Renault are hoping the R29 will allow Alonso and team-mate Nelson Piquet Jr to mount a serious challenge to front-runners McLaren and Ferrari.

BBC: Alonso upbeat over Renault hopes

The R29 incorporates the wide nose and narrow rear wing seen in other 2009 cars, and carries over last season's shark-fin engine cover.

BBC: Alonso upbeat over Renault hopes

Now the New York City-based company is aiming to turn those clicks into cash with the introduction of R29 Shops, a content-and-image rich e-commerce platform.

FORBES: Inside Refinery29's Effort to Turn Content Into E-Commerce