That is, until I stepped foot onto Qwest Field for the NFC Championship game.

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But none of it rivaled the electricity at Qwest Field when the final whistle blew.

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Its potential for sports fields was realized early on, but AstroTurf so dominated the artificial turf market that it wasn't until 2002 that the first in-fill field was installed in the NFL, at Seattle's Seahawks Stadium (now called Qwest Field).

FORBES: Field of Screens

Its potential for sports fields was realized early on, but AstroTurf so dominated the artificial turf market that it wasn't until 2002 that the first in-fill field was installed in the NFL, at Seattle's Seahawks Stadium (now called Qwest (nyse: Q - news - people ) Field).

FORBES: Field of Screens

Increasingly, Mr Nacchio looks like a man racing against time to light up all of Qwest's fibres before his competitors enter the field and create a glut of bandwidth.

ECONOMIST: Qwandary