But in a media crisis, you can be perfectly on message for a solid hour and then have one 5 second aside that is off message and that is the quote that is blown up in headlines that will serve to identify you for the next decade in a damning manner.

FORBES: Handling the media during a crisis -media training

When I mentioned this quote in a LinkedIn forum, I was chided by a woman for not posting a more empowering message.

FORBES: Leave the Door Open and the Ladder Down