World Book Day UK has been gradually growing each year to include more projects, such as Spread The Word, Quick Reads Initiative and Books for Hospitals.

UNESCO: 2010 World Book Day

Mornhinweg is one of the NFL's leading purveyors of the West Coast offense, a strategy devised by Bill Walsh that is predicated on a quarterback's ability to make quick reads and short, accurate throws.

WSJ: Is the Jets' Salvation on the Super Bowl Sideline?

The Quick Reads series (launched in 2006) is aimed at reaching out to the millions of adults in the UK with reading difficulties and the one-third of the British population that never picks up a book.

UNESCO: 2010 World Book Day