But, as a quick review of the facts reveals to anyone who has bothered to check, the ads are simply not true.

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"We now have to face the hard facts that the attempt to carry through a quick cooling-down over seven days has failed, " said Larsen.

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Whenever you get into one of those silly arguments and you come upon a basic disagreement about facts, it can usually be resolved with a quick Google search.

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Quick and thoughtful action can help quell a growing problem, unless of course, new facts emerge to thrust the issue back into the public spotlight.

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