With the Quick Action function, users can run Quick Dial, Web search, alarm setting, and music replay with a single tap.

ENGADGET: Pantech Vega R3 packs Snapdragon S4 Pro, 5.3-inch screen into one hand

With four positions on the Quick Dial, the photographer can assign four of their favorite effects from the nine Smart Effect modes in advance.

ENGADGET: Pentax offers 100 different custom color options for its Q10 mirrorless camera

By assigning the creative Smart Effect function to the easy-to-access Quick Dial positioned on the camera's front panel, the photographer can effortlessly add the desired finishing touch to an image, while previewing the effect on the camera's 3 inch LCD display.

ENGADGET: Pentax offers 100 different custom color options for its Q10 mirrorless camera

When I pointed this out after the panel to Marzorati, he was quick to dial back his condescension.

FORBES: NY Times Editor on the 'Beauty' of Readers' Ignorance

The custom quick set menu and the metallic command dial are incorporated to improve usability.

ENGADGET: Sigma DP3 Merrill packs a Foveon X3 sensor and a fixed F2.8, 75mm-equivalent lens

Providing quick and easy accessibility, a new mode dial with Scene modes has been included, allowing users the flexibility to select the subject matter while the camera determines the optimal settings.

ENGADGET: Canon unveils EOS T5i and Rebel SL1, the world's smallest DSLR (hands-on)