The Madrid side were trying to use playmakers Jose Antonio Reyes and Maxi Rodriguez to open up Bolton but, more often than not, the brave Andy O'Brien and Gary Cahill were quick to block the supply.

BBC: Atletico Madrid 0-0 Bolton

Sensing clear and present danger from a man bigger -- and more aggressive -- than me, I make a quick right and left over to the next block.

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And thanks to the Leno fallout, Tassler is quick to point out CBS is also now the No. 1 late night block.

FORBES: CBS Chief Weighs In On Leno Debacle

If an advertiser chooses to merely block and tackle, lacking human relevance, his message will die a quick death.

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