In their never-ending quest for new marketing sites, advertisers have added branding to public transport turnstiles, food cartons, supermarket eggs, and even airline motion sickness bags.

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That was the quest Microsoft veteran Jay Kenny signed up for when he took the roll leading the Marketing organization as VP of Marketing at Alarm.com.

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At this point, Jonah and his partners began seeing that the problem with digital marketing was that it was too focused on demand fulfillment and not enough on demand creation and began their quest to build a technology company that would provide brand marketers with the digital advertising analytics and intelligence that matter most to them.

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