Joyce, of The Bradford Group, and other advertisers interviewed for this article declined to specify the exact conversion rate, but Schock, of Google, puts it this way: The higher up a company is ranked in the search query and the higher the frequency of consumers Googl-ing a certain term, the better the chances of landing a sale.

FORBES: Royal Wedding Search Frenzy Hits Google

So query how many expat employees or their employers will really have use for this information near-term.

FORBES: The Best Countries For City Living