Researchers at Plymouth University's Marine Institute want seafarers to help measure the quantity of plankton.

BBC: Seafarer science: Sailors asked to help measure plankton

Quantity shouldnt be the measure of how funds are given but the quality of those funds.

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Retail sales numbers measure dollar figures, not quantity or quality of goods.

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That hits exactly where companies like Topsy and Klout will have to differentiate, and measure influence by more than mere quantity (or digital noise-making).

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If the disaster was assessed through the quality and quantity of reviewer complaints, how exactly did Nocera measure this disaster versus those other two?

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