Marketing analytics is often viewed as a silver bullet and companies fail to collect deep, non-quantitative, insights about customers that provide the bigger picture into which analytics needs to be placed.

FORBES: The Utilization Gap: Big Data's Biggest Challenge

Nevertheless, Michael Lewis, the author of the 2003 book Moneyball, the story of how the penny-pinching Oakland A's used quantitative analysis to win at baseball, said he couldn't see the harm in additional analytics in youth and scholastic sports.

WSJ: A Stathead Carves Out a New Market: High-School Coaches