This is positive for society, and is quantifiably better for the planet as well.

FORBES: Study: Working Less Could Save The Planet

The first criterion for asset class inclusion is that an investment under consideration be quantifiably different from all other investments.

FORBES: How To Harness The Power Of Passive Investing

The key proof point for both companies will be whether investment in their product will quantifiably reduce costs in the way they project.

FORBES: Rock Health's New Class: Daring To Be Useful