While anyone can find ample justification to claim that complete focus on quality to the exclusion of search engine optimization is over idealistic, it pays to recognize that Google is succeeding in greatly reducing pragmatic approaches to search ranking manipulation.

FORBES: Connect

Technically superior in a number of ways even to what Google could do, the Infocious search engine could identify the context in which content appeared, enhancing the quality of search results.

FORBES

Utilizing effective search engine optimization strategies such as optimizing web content and obtaining quality backlinks could increase the page rank of these sites without having to resort to an international investigation.

FORBES: EU Takes Aim At Search Engines

But as a search engine, we can do what we think is best to return a high quality index.

FORBES: Magazine Article

In addition, Travelzoo operates Fly.com, a travel search engine and a social commerce business ( Local Deals), which provides its subscribers with high quality deals for restaurants, spas, shows, concert events, etc.

FORBES: Can Europe Help Travelzoo Zoom Past $23?