The firm made copies of the story and mailed it around the world, emphasizing their home grown roots, commitment to quality and personal story to confirm that no matter how technical and expensive their products are, human beings are behind every speaker and amp.

FORBES: By Robert Wynne

Though Seattle and Portland are both pioneering liberal-minded cities with strong community roots, they have long traded jibes on non-sporting matters, such as the quality of their brew pubs, the hipster rating of their alternative music scenes and the potency of their single origin micro-roasted coffee.

BBC: Football fever hits the Pacific Northwest

Based on our roots in writing culture we support UNICEF in their strive to give each child access to a quality education.

FORBES: Montblanc On How To Be A Luxury Brand For Many

Plenty have bumps and bruises to show for it, whether by outsourcing to manufacturers in need of tighter quality controls--see toymaker Mattel 's recent travails in China--or by planting new roots in foreign soil.

FORBES: Magazine Article