In a sense the problem is the same as deciding which quality of ore to mine in the first place: we now need to either find richer sources to recycle from or arrange how we use these materials in the first place to facilitate recycling.

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Instead, Mr Gerstner opted for doggedly building on the strengths that had made IBM great in the first place (not least the exceptional quality of many of the people who worked for Big Blue) to make it a leader in the lucrative computer-services market.

ECONOMIST: Struggling giants

In the first place, the time spent by these professions directly improves the quality of our lives.

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Comedian Shappi Khorsandi, part of a judging panel that includes last year's winner Philip Ardagh and awards founder Michael Rosen, said the quality of books "reminded me how I came to love reading in the first place".

BBC: David Walliams up for Roald Dahl award

Based on the reports of those who've seen the pirated version of Clones available on the Net, the picture and sound quality are shabby at best and the technical hurdles to downloading it in the first place are sufficient that the average user won't go to the trouble.

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