The company, which also owns the Robert Mondavi winery, sort of stumbled into box wines when some of its executives were impressed by the quality of BlackBox during a sampling.
Aside from quality, BlackBox offers value at compelling price points (40% less than comparable bottle of wine is a huge incentive), and with its re-closeable twist-off cap the wine lasts from four to six weeks.
Fast forward a few years, Ryan launches BlackBox Wines which focuses on quality, appellation-specific, vintage wines sealed in thick plastic bags, then boxed.
BlackBox wines consistently receive critical acclaim and are lauded for the fact that the wines are such great quality, at such a great price and stay fresh for four weeks after opening.