The authority also said the road will ease congestion and improve air quality on the A259 and has the backing of local people.

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"When your business is based on delivering live, broadcast-quality video streams for high-profile events to massive audiences across the world, having strong technology backing you is vital, " said Ben Rolling, vice president of development for AEG Digital Media, the leading provider of complete webcast management and media services for live streaming events and online video.

ENGADGET: Adobe unveils new software tools, adds iOS-compatible streaming video option