"The benefit of having multiple investment managers, custodians and clearing firms all competing for our advisors' business is that you get to drive down costs and increase quality and empower the advisor to be the quarterback for his clients, " says Pottruck.

FORBES: OutFront

Bo Lu: Future Advisor is really trying to do one single thing: deliver on the vision that high-quality financial advice should be able to be produced cheaply and, thus, be broadly accessible to everyone.

FORBES: Your Automated Financial Advisor Is Standing By