That list will reveal not only the quantifiable measure of your value, but the qualitative value of doing business with you.

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Now, they can focus on more qualitative, value-added commentary that humans are inherently good at.

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In addition, this also becomes less of a quantitative equation and more of a qualitative one because shared value itself is not always quantitative.

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We should be measuring the quantitative, transactional part of our business, but we should also recognize the unmeasurable value of the qualitative, relationship-based element.

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